Marketplace.

A logo is not a brand.

As Art Director for Marketplace — one of public radio's most recognized business programs — I shaped the show's visual identity and creative strategy. When a rebrand handed us a new logo and a single-page brand guideline, it left more questions than answers. My job was to figure out what came next.

By bridging journalism, storytelling, and design, I ensured that Marketplace maintained a strong, cohesive brand presence across all platforms (print, social, studio signage, marketplace.org and yes, even pint glasses), making complex economic news more engaging and accessible to its audience.